News

The legends of y2k streetwear: Ecko, FUBU, Rocawear, Karl Kani
|Leonardo Mosè Gatti
In the 1990s and 2000s, brands like Karl Kani, FUBU, Ecko, and Rocawear transformed hip hop into a global fashion trend. From the streets of the Bronx to the runways,... Read more...
Carhartt and Dickies: from workwear to hip hop style
|Leonardo Mosè Gatti
Born as workwear, Carhartt and Dickies have become icons of hip hop culture. From the streets of the 90s to the Y2K looks of today, their durable jackets and pants... Read more...
The return of baggy jeans: the most iconic hip hop style ever
|Leonardo Mosè Gatti
From 90s rappers to today's Y2K trends, baggy jeans are back on the streetwear scene. A symbol of freedom, comfort, and culture, baggy pants represent the authentic soul of hip... Read more...
the history of Y2K Vintage style
|Leonardo Mosè Gatti
From the streets of the Bronx to today's runways, hip hop style has spanned decades without losing its identity. In the '90s, baggy jeans and workwear jackets dominated; in the... Read more...